We bring fresh energy into hotel operations, exceeding industry standards and delighting our guests.
For owners of hotels or those, who would like to start in this industry, we offer a full range of hotel management expertise and services. We successfully balance high quality standards of hospitality and efficient operations, making our track record the best evidence of our approach.
Our secret? Experience, focus and passion that our teams invest into operations in each hotel. And then, co-creating with our clients, keeping them involved in their hotel’s life.
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At Apex Alliance, we thrive for challenges, navigate with careful speed, and unite a team of
hospitality experts. Here are the reasons why partnering with us to operate your hotel is the right choice:
As a third party management company we are certified by Hilton, Radisson and Marriott worldwide and open to cooperate with all international chains.
We have a strong team of hospitality experts that has the right skills, support and strategic guidance to deliver great results.
We focus on increasing return on investment while striving for growth in sales and revenue.
We achieve efficiency through cost control and optimisation to get the best possible performance.
We focus on implementation, quality control and improvement of innovative tools in daily operations.
We place great importance at understanding the concerns and problems of owners during both the development and the management process.
We are agile in our ability to negotiate cooperation terms which suit both parties.
We take responsibility for upholding brand standards, developing insurance policies and bringing our know-how into daily operations.
We offer a comprehensive 360-degree approach to hotel management, ensuring that every aspect of a property is meticulously handled for optimal performance and guest satisfaction. Our expertise spans across various key areas:
Driving revenue growth and optimizing profitability through strategic management of sales, marketing, and distribution channels. Leveraging data-driven decisions and targeted sales and marketing efforts to expand market share, increase revenue.
We provide thorough financial analysis and cost control measures, preparing preliminary business forecasts aligned with brand requirements to ensure efficient resource allocation and profitability.
Our team assists in implementing effective employee management strategies, fostering a healthy and motivated workforce through tailored HR solutions.
We expertly craft and oversee management agreements, navigate extraordinary situations, ensure GDPR compliance, and foster strong relationships with investors and owners
Ensuring development of the company’s global technology vision, overseeing the management of technical maintenance & infrastructure, integrating computer systems, robust data security, seamless network accessibility, reliable backup solutions.
With a focus on innovation, we introduce progressive F&B concepts, menus, and key performance indicators (KPIs) to drive revenue and enhance the guest dining experience.
We source and manage suppliers, while optimising costs to enhance operational efficiency and guest satisfaction.
Most of our hotels were N1 in STR RevPar ranking
Most of our hotels are above 100 in the RevPAR Index (RGI)
Overall guest satisfaction score on booking.com
Guest satisfaction rankings for most hotels among all EMEA hotels within their brand
GOP for most of our hotels
Cleanliness score for all hotels (based on guests‘ ratings)
Google rating for all hotels
In F&B guest satisfaction for Marriott hotels
F&B profitability for most hotels
According to results from 2024
Flims (1)
Flims • 143 Rooms & Suites
Coming soon
Kaunas (1)
Vilnius (6)
Vilnius • 120 Rooms & Suites
Klaipėda (1)
Klaipėda • 168 Rooms & Suites
Coming soon
Kraków (1)
Gardone (1)
Venice (1)
Bucharest (6)
Brasov (1)
Brasov • 156 Rooms & Suites
Coming soon
Riga (2)
Tallinn (1)
Apex Alliance is a strategic partner of Marriott International in the wider Europe area. Its corporate structure, strong vision and keen desire to expand works very well with Marriott International’s ambition for growth in Europe.
The good, friendly and candid business relationship and partnership we have is exemplary for our network of strategic franchise partners. We simply love to work with them.
Senior Vice President International Hotel Development
Marriott International
We are thrilled to work with Apex Alliance Hotel Management, which manages 5 of our properties – from mid-scale to luxury hotels. Their tailored approach and expertise have proven invaluable, especially in identifying when a hands-on management style is necessary for success in turn-around projects or tougher tourism markets.
We greatly appreciate their excellent communication. The team is always responsive, addressing our concerns promptly and making us feel valued. Their commitment to resolving issues efficiently means that solutions are implemented right away, further enhancing our confidence in their management.
Fund Partner
1 Asset Management
Apex Alliance is a significant player in the Eastern Europe region, having established a number of landmark Marriott brands and operates these with great success. We are delighted to have this relationship and keen to expand significantly in this region over the coming years.
Senior Director of International Hotel Development for Central & Eastern Europe
Marriott International
Apex Alliance has established multiple restaurant and bar brands, which have been tested to ensure
their ability to provide exceptional dining experiences and deliver a strong return on investment.
With these well-established concepts, you can enhance your hotel offers and captivate guests with
memorable journeys that will leave a lasting impression.
Nostrum is a Mediterranean coast cuisine restaurant, dedicated to using fresh and genuine ingredients. Here you will find a vibrant and welcoming atmosphere that makes every meal a celebration of the rich culinary heritage of the coastal region.
The Blank restaurant is a prominent name in Romania’s gastronomic scene. The French-inspired cuisine offers a taste of the vibrant 19th-century Bucharest restaurant scene fused with contemporary fine-dining ingenuity.
Solt Dining restaurants are located in Courtyard by Marriott Vilnius City Center and in Courtyard by Marriott Bucharest Floreasca hotels. The restaurants feature a modern cuisine combining the flavours of southeastern Europe and the Baltic States.
Beef Room is a modern and classic restaurant brand featuring exceptional quality meat, seasonal and local food ingredients, and unique cocktails. There are currently 2 Beef Rooms located in Hilton Garden Inn Vilnius City Center and Hilton Garden Inn Bucharest Old Town.
Maghiran is a newly opened Romanian Cuisine restaurant on the ground floor of the Europa Royale Hotel. It captures the essence of Romania’s rich culinary heritage while bringing a modern twist. The name “Maghiran,” meaning marjoram, is a herb widely used in traditional Romanian home cooking.
The Marmorosch’s renowned Vault Bar offers a unique opportunity to enjoy masterfully crafted cocktails in the actual vault of the former Marmorosch Blank Bank.
Our success is not only measured by returns on investment, but also by the global recognition and awards our managed hotels receive. They affirm our commitment to exceeding guest expectations and offering superb services.
2023
Silver Circle
Marriott International's Select Brand Awards
2024
Silver Award, Hotel of the Year – International Hotel Chain, 4 stars
TopHotel Awards
2023
Gold Circle Award
Marriott International's Select Brand Awards Show 2023
2023
Shining Star Award. Elite Appreciation Top Performer
Marriott International, EMEA General Managers’ Conference
2021
Elite Appreciation
Courtyard by Marriott International
2021
Diamond Circle Award
Courtyard by Marriott International
2025
Donatas Šatkauskas - Hotel Restaurant Chef of the Year
European Hotel Awards
2025
Sigita Rudzevičienė - Woman Hotel General Manager of the Year
European Hotel Awards
2024
Telegrafas restaurant
The Michelin Guide
2024
17th Best Restaurant in Lithuania
30 geriausių restoranų Lietuvoje
2024
Telegrafas - TOP dining destination
Falstaff Restaurant Guide Nordic
2023
Award of Excellence
Hilton
2024
Award of Excellence
Hilton
2023
County Investment Award
Marupes municipality
2022
The 3rd Best Latvian New Construction Public Building
atvian Construction Industry Awards
2025, 2026, 2027
Official Hotel
Venice Marathon
2023
Spirited Winner in EMEA - Sky High” Cocktail
Hilton
2023
3rd Place as Hotel of the Year – International Hotel Chain, 4 stars
Romanian TopHotel Awards
2022
Best New Hotel
Top 50 Hoteluri de business
2022
Ranked Nr. 9 Amongst Best Business Hotels in Romania
HRB Trends Romania
2023
General Manager of the Year
TRENDS by HRB Horeca Women Gala
2023
Best 4-Star hotel (2nd place)
TopHotel Awards
2025
Hotel of the Year - International Chain (4*)
TopHotel Conference Romania
2022, 2023
Connie Award
Hilton
2022
CEO Light & Warmth Award
Hilton
2021
General Manager of the Year
Hilton
2024
Telegrafas restaurant
The Michelin Guide
2024
17th Best Restaurant in Lithuania
30 geriausių restoranų Lietuvoje
2024
Telegrafas - TOP dining destination
Falstaff Restaurant Guide Nordic
2025
Michelin Hotels Guide
Michelin Guide
2022
Moxie of Moxy, The Difference Maker
Marriott Global Brands Awards
2022
Top Enrollment Hotel
Marriott Select Brand Awards
2021
Opening Hotel of the Year
Marriott Select Brand Awards
2023
Moxie of Moxy, The Difference Maker
Marriott Global Brands Awards
2021
Moxie of Moxy, The Difference Maker
Marriott Global Brands Awards
2022
Best of the Best
Tripadvisor Travellers’ Choice Awards
2025
Michelin Hotels Guide
Michelin Guide
2025
Hotel of the Year
European Hotel Awards
2024
Golden Key Hotel Concierge
Les Clefs d'Or
2025
Michelin Key
Michelin Guide
2022, 2023. 2024 & 2025
The Best Hotel in Romania
Romanian Hospitality Awards Gala
2025
Oana Mirică - Rising Star
Horeca Women Awards Gala
2025
Most Instagrammable Location
TopHotel Conference Romania
2024
Best Hotel Pastry Chef
Romanian Chefs Gala
2023
The Best New Hotel
Top 50 Business Hotels Gala
2023
The Best Luxury SPA Hotel
Termalia Awards
Chief Executive Officer
We are here to elevate your journey – from expert guidance during the development phase to seamless hotel management services.
Let’s create something extraordinary together!
At Apex Alliance, we’re dedicated to identifying and executing investment opportunities that drive value and deliver sustainable growth. Partner with us to unlock the full potential of your hospitality investments.
