Investment oportunity
Fastest growing regions
Highly profitable sector
Right moment
See what we do

About us

Apex Alliance pursues a targeted investment approach in hotel assets in selected Baltic and Central Eastern European (CEE) growth markets. Apex Alliance develops, re-positions and sells attractive properties in the target markets, aiming to capitalize on the continued and increasing demand for modern and comfortable hotels in these countries driven by strong economic growth and the investment backlog in the hotel sector. Properties in prime locations experience the least demand seasonality. As a result, real estate in prime locations is more liquid and less susceptible to market turbulence. Apex Alliance specializes in the area by expanding carefully only to markets with familiar business practices and mentality. Geographical proximity also brings the benefits of efficiency and solid legal framework of the EU.

Our team

Apex Alliance team has unrivaled experience and know-how in the hotel business, having developed and operated 12 hotels (GAV of EUR100mn) in the Baltic states and Romania.

is responsible for the general management of the Apex and oversees all phases of the investment process from deal sourcing to real estate development, to pre-opening management and operations quality control. He is also member of the Investment Committee and has 15 years of experience in the development and management of hotels and has developed 12 hotel chain in the Baltics and Romania.


is responsible for all operational aspects of the hotel assets of Apex Alliance. He has 10 years of experience in hotel investments, developments and operations, including the general management of a five star property and teaching in hotel administration College.


is responsible for the financial management and administration of Apex and all financial and due diligence aspects of the investment process. He has 7 years of experience in financial forecasting, resource allocation, accounting and control in the hotel industry, lately as CFO of a hotel operator. He holds a Master of Science degree from BI Norwegian School of Management.

Head of RE Development

is Head of Real Estate Development of Apex and is responsible for real estate development, real estate and development cost optimization, negotiations with service providers, technical audit and control of the construction process. He has 13 years of experience in real estate project management and holds a Master of Construction Technology Management.


Apex Alliance B.V.

Joop Geesinkweg 722,

1114 AB Amsterdam