Our strategy encompasses 4 key stages including acquisition, development, business growth, and exit planning, all aimed at maximising profitability and delivering high returns to our investors.
From sourcing locations with high potential for long-term real estate value, to creating concepts for new hotels, developing them or rebranding existing ones and turning their operations into success stories, we have invested in all of it, from A to Z. That’s what makes us confident that we can create your success story, too.
Our strategy encompasses 4 key stages including acquisition, development, business growth, and exit planning, all aimed at maximising profitability and delivering high returns to our investors.
Acquiring an existing legal entity of the hotel, asset of the hotel or land plot.
Developing the project, which includes the selection of the brand, supervising the design phase, negotiating with architects and designers regarding the hotel design, supervising the whole construction process, optimising the costs and ensuring high quality of the project.
Growing the business and stabilising it, which includes EBITDA stabilisation, revenue maximisation, and costs optimisation.
Exiting the project, while ensuring maximum profit and high IRR for investors.
At Apex Alliance, our investment criteria are crafted to identify lucrative opportunities that
align with our strategic objectives and maximise returns. Here’s how we evaluate potential
property acquisitions:
We target prime locations in primary cities’ old towns, business districts or airport areas, ensuring optimal visibility and accessibility for guests.
We work with internationally recognised hotel chains, including Hilton, Marriott, Radisson Group, Accor, and IHG.
To enhance profitability and operational efficiency, we seek projects with a minimum of 150 rooms. The average size of hotels in our portfolio stands at 170 rooms.
Our focus is on developing value-add properties with significant business and growth potential. By rebranding and reopening these properties under esteemed international hotel chains, we unlock their inherent value and position them for long-term success.
In addition to repositioning existing properties, we also undertake the development of new properties, harnessing our expertise to create innovative and desirable destinations for guests.
Central to our strategy is a commitment to quality, profitability, and employee engagement. Through rigorous management practices, we optimise operational performance and enhance the overall guest experience.
Bucharest (6)
Riga (1)
Flims (1)
Flims • 143 Rooms & Suites
Coming soon
Gardone (1)
Venice (1)
Venice • 324 Rooms & Suites
Coming soon
We work with brokerage companies and professional consultancy companies all over Europe. It helps us find the best possible investment opportunities in the selected region. That’s why we can even offer exclusive investment opportunities to investors before they even hit the market.
By collaborating closely with international hotel chains, we offer expert guidance to investors in selecting the most suitable brand for their property. Additionally, our partnerships with banks and financial institutions ensure investors have access to optimal financing solutions.
During the design and development phase, we work with reliable third parties with strong expertise to ensure the highest quality of construction. We prepare purchasing tenders, follow-up budgets, optimise costs, negotiate with banks and financial institutions regarding the project financing.
We have a strong team of profesionals, who have many years of experience in design, development, construction, and hospitality industries. These professionals share their expertise which helps to ensure the highest quality and inovative solutions.
We offer a comprehensive 360-degree approach from hotel development to its management. This holistic approach ensures continuity and efficiency throughout the investment lifecycle.
In a highly competitive market, our streamlined processes enable swift progression from property acquisition to franchise agreement signing. Our agile approach allows us to adapt quickly to market dynamics, ensuring timely outcomes for investors.
By coordinating the entire construction process internally and eschewing general contractors, we maintain unparalleled flexibility in decision-making, subcontractor selection, and cost optimisation. This hands-on approach enables us to meet deadlines efficiently and make informed decisions swiftly, resulting in optimised construction costs and superior project outcomes.
We always have properties or opportunities to invest in.
Whether you’re looking to expand your portfolio or embark on a new venture, we invite you to reach out to us. Let’s explore investment opportunities and discuss upcoming development projects.
From the initial decision to venture into the hotel business to the final selling process, we
guide investors through every step of the way, ensuring a meticulously managed path and
a rewarding investment experience.
Senior Partner
We are ready to support you with hotel development services or to consult you through the process. Reach out today and let’s begin our journey together.
