Successful investment in real estate requires, first of all, very good judgement. While constantly learning through the investment life cycle and being great hotel operators, we use our know-how to choose the right opportunities and develop them into reality.
We prioritise building strong working-relationships with our investors and see co-creation as one of the core elements of increasing the value of their assets.
Developed hotels
Countries (Italy, Romania, Latvia)
Total number of rooms
Market Value (EUR)
Owned Hotels
Currently in development
Total number of rooms in the pipeline
Flims (1)
Flims • 143 Rooms & Suites
Coming soon
Gardone (1)
Venice (1)
Venice • 324 Rooms & Suites
Coming soon
Bucharest (6)
Riga (1)
Our strategy revolves around the creation of branded value add projects for our investors. Leveraging our expertise in real estate development and the hospitality industries, we take the lead on projects from inception, while ensuring a smooth and successful investment journey.
At Apex Alliance, our investment criteria are crafted to identify lucrative opportunities that align with our strategic objectives and maximise returns. Here’s how we evaluate potential property acquisitions:
We target prime locations in primary cities’ old towns, business districts or airport areas, ensuring optimal visibility and accessibility for guests.
We work with internationally recognised hotel chains, including Hilton, Marriott, Radisson Group, Accor, and IHG.
To enhance profitability and operational efficiency, we seek projects with a minimum of 150 rooms. The average size of hotels in our portfolio stands at 170 rooms.
Our focus is on developing value-add properties with significant business and growth potential. By rebranding and reopening these properties under esteemed international hotel chains, we unlock their inherent value and position them for long-term success.
In addition to repositioning existing properties, we also undertake the development of new properties, harnessing our expertise to create innovative and desirable destinations for guests.
Central to our strategy is a commitment to quality, profitability, and employee engagement. Through rigorous management practices, we optimise operational performance and enhance the overall guest experience.
Apex Alliance is a strategic partner of Marriott International in the wider Europe area. Its corporate structure, strong vision and keen desire to expand works very well with Marriott International’s ambition for growth in Europe.
The good, friendly and candid business relationship and partnership we have is exemplary for our network of strategic franchise partners. We simply love to work with them.
Senior Vice President International Hotel Development
Marriott International
We are thrilled to work with Apex Alliance Hotel Management, which manages 5 of our properties – from mid-scale to luxury hotels. Their tailored approach and expertise have proven invaluable, especially in identifying when a hands-on management style is necessary for success in turn-around projects or tougher tourism markets.
We greatly appreciate their excellent communication. The team is always responsive, addressing our concerns promptly and making us feel valued. Their commitment to resolving issues efficiently means that solutions are implemented right away, further enhancing our confidence in their management.
Fund Partner
1 Asset Management
Apex Alliance is a significant player within the Eastern Europe region, having established a number of landmark Marriott brands and operates these with great success. We are delighted to have this relationship and keen to expand significantly in this region over the coming years.
Senior Director of International Hotel Development for Central & Eastern Europe
Marriott International
Partner
We are always looking for new partnerships and can offer a wide range of investment opportunities. Reach out today and let’s begin our journey together.
At Apex Alliance, we’re dedicated to identifying and executing investment opportunities that drive value and deliver sustainable growth. Partner with us to unlock the full potential of your hospitality investments.
